Head of Product Marketing (Remote Europe OR East Coast, US)

n8n is an open workflow orchestration platform that aims to democratize automation. They are seeking a Head of Product Marketing to lead their product marketing function, shape the company's positioning, and drive product launches to establish n8n as a leader in AI-powered automation.

Responsibilities:

• Own and evolve n8n’s category and positioning
• Take ownership of the Product Marketing function by building on existing foundations and scaling what already works
• Define and continuously refine where n8n sits beyond 'AI workflow automation' as the market and category mature
• Run positioning experiments that strengthen our messaging with technical and enterprise audiences
• Evolve launches from reactive execution to repeatable GTM motions with consistent quality
• Orchestrate major product and feature launches across Product, Engineering, Sales, and Marketing with measurable adoption impact
• Increase Product Marketing coverage as R&D teams expand into new pods and releases accelerate over time
• Deepen enterprise storytelling with sales enablement, use-case proof, and analyst-ready positioning
• Establish a competitive intelligence program with regular market snapshots and battlecards
• Drive analyst relations and thought leadership assets (e.g., AI maturity frameworks, benchmarks, category POVs)
• Build trust quickly across Product, Sales, Engineering, and Leadership through strong relationships and clear collaboration
• Set clear ownership areas across the team and establish a management cadence that creates focus and momentum
• Grow the PMM org with specialized roles over time, building toward broader ownership across customer marketing, research, and website strategy

Requirements:

• B2B SaaS product marketing leadership: You have 5–7+ years leading product marketing in B2B SaaS at $50M+ ARR scale
• Category-grade positioning chops: You've led positioning work that changed how a company talks about itself across multiple audiences, not just produced messaging docs
• Technical empathy: You deeply understand developer and technical audiences and can craft messaging that resonates with IT leaders and engineers without needing to be a coder
• Team leadership and growth: You've led and grown PMM teams with 3+ direct reports and know how to set clear ownership and develop people
• Launch orchestration: You've successfully led major launches across Product, Engineering, Sales, and Marketing and can make them repeatable and high-impact
• High ownership operator: You set direction, move with urgency, and don't wait for permission to drive outcomes
• Category creation experience: You've helped define or redefine a product category and know how to make it real in the market
• Conviction with adaptability: You bring strong opinions on positioning while staying responsive to market signals and internal stakeholder input
• Location fit: You're based in East Coast (US) or Europe
• PLG + enterprise GTM fluency: You're strong in at least one motion (PLG/self-serve or enterprise) and truly understand how the other works when serving both from one product
• Open-source/community background: You've worked in open-source or community-led growth environments and understand how builders adopt and advocate
• PLG-to-enterprise journey: You've been at a company that scaled from PLG into enterprise (Series B to C territory) and know what needs to evolve
• DevRel collaboration: You've worked closely with or managed DevRel teams and understand how they shape narrative and adoption
• Data-informed PMM: You can set and track qualitative and quantitative KPIs that show product marketing impact
• AI/automation context: You have experience with AI/ML products or the automation/orchestration space