Associate Marketing Manager, Integrated Campaign Marketing

McGraw Hill is the leading provider of digital and print educational resources, and they are seeking an Associate Marketing Manager for Integrated Campaign Marketing to join their team. The role involves executing multi-channel marketing campaigns to support K-12 business goals, engaging customers, and enhancing retention through effective campaign strategies and performance analysis.

Responsibilities:

• Supporting the implementation of multi-channel marketing campaigns to ensure timely and flawless delivery with cross-functional partners
• Assisting in the development of marketing campaign strategies
• Crafting compelling copy and managing the creative development of campaign content and assets
• Coordinating campaign tasks such as scheduling, submissions, asset management, and tracking deliverables
• Collecting and organizing campaign performance data to contribute to reporting and optimization efforts
• Supporting collaboration between marketing and sales teams by preparing materials and sharing updates
• Contributing to A/B testing, audience segmentation, and campaign messaging development
• Learning and applying best practices in integrated campaign planning, execution, and measurement
• Travel up to 15% of the time

Requirements:

• A minimum of 1-2 years of experience in Marketing
• Bachelor's degree in Marketing, Business, Communications, or similar
• Strong organizational skills and attention to detail
• Ability to manage multiple tasks simultaneously on time and on budget
• Foundational project management skills
• Excellent written and verbal communication skills
• Willingness to take initiative and collaborate with cross-functional teams
• Desire to learn, ask questions, and challenge conventional thinking
• Ability to problem solve and adjust campaign planning and execution when challenges arise