Retention Marketing Manager — Ecommerce & Membership

PCH operates a commerce and membership platform focused on fostering long-term customer relationships. They are seeking a Retention Marketing Manager to lead lifecycle strategy across various communication channels, aiming to enhance customer engagement and drive subscription growth.

Responsibilities:

• Build and manage customer journeys: Onboarding, Abandoned cart, Post-purchase, Winback, Subscription upgrade/downgrade flows
• Develop structured segmentation strategies
• Design and optimize subscription tier communication
• Support upsell initiatives
• Reduce churn through proactive engagement programs
• Oversee promotional calendar
• Partner with Creative for campaign assets
• Ensure consistent messaging aligned with brand standards
• Track repeat purchase rate, churn, LTV
• Conduct cohort analysis
• Continuously optimize flows based on performance data

Requirements:

• 4–7+ years in ecommerce lifecycle marketing
• Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
• Strong understanding of subscription models
• Analytical mindset with commercial focus
• Understanding of Shopify