PCH operates a commerce and membership platform focused on fostering long-term customer relationships. They are seeking a Retention Marketing Manager to lead lifecycle strategy across various communication channels, aiming to enhance customer engagement and drive subscription growth.
Responsibilities:
- Build and manage customer journeys: Onboarding, Abandoned cart, Post-purchase, Winback, Subscription upgrade/downgrade flows
- Develop structured segmentation strategies
- Design and optimize subscription tier communication
- Support upsell initiatives
- Reduce churn through proactive engagement programs
- Oversee promotional calendar
- Partner with Creative for campaign assets
- Ensure consistent messaging aligned with brand standards
- Track repeat purchase rate, churn, LTV
- Conduct cohort analysis
- Continuously optimize flows based on performance data
Requirements:
- 4–7+ years in ecommerce lifecycle marketing
- Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
- Strong understanding of subscription models
- Analytical mindset with commercial focus
- Understanding of Shopify