Key skills
Digital MarketingAutomotive MarketingMarketing AutomationCRM ToolsROI TrackingCollaboration ToolsMicrosoft OfficePayments MarketingSaaS ExperienceProject ManagementSaaSSalesforceCRMJiraProduct ManagementCollaborationSales
About this role
Vehlo is a provider of repair shop technology, aiming to enhance the vehicle repair experience. They are seeking a Marketing Programs Manager for their Payments Division, responsible for crafting and implementing marketing campaigns to drive brand awareness and revenue, while collaborating with various internal teams.
Responsibilities:
- Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers
- Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
- Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases
- Understand and support our partner channels team
- Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams
- Create website content related to product, and coordinate updates with the Marketing Services team
- Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack
- Perform other duties as assigned
Requirements:
- Bachelor's degree in Digital Marketing, Marketing or a relevant field
- 4+ years experience in marketing
- Superior knowledge of digital marketing principles
- Automotive marketing experience or strong knowledge of the automotive industry
- Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira
- Exceptional ROI-tracking skills, able to prove what is –or isn't—working
- Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
- Experience with the Microsoft Office suite
- Payments marketing experience
- SaaS experience
- Prior experience in Payments Product Marketing