Manager, International Marketing Strategy

Role Overview

• Lead the coordination and execution of the global annual marketing planning cycle, ensuring alignment between strategic priorities and in-market execution.
• Organize and manage key planning moments, including TACO-CON, Taco Talks, and other virtual and in-person knowledge-building sessions that drive strategic alignment, capability building, and inspiration across markets.
• Collaborate with priority markets to support brand planning, campaign calendaring, and cross-functional alignment.
• Help maintain tools, timelines, templates, and best practices that keep the marketing engine running efficiently and insightfully.
• Manage and synthesize data from brand trackers and other performance tools to identify key shifts in brand perception, consideration, and purchase intent.
• Create clear, concise reports that influence decisions.
• Partner with global and local stakeholders to expand implementation of brand health measurement tools.
• Contribute to new market entry planning by assisting with landscape research, consumer insights, and cultural immersion to inform market readiness and launch strategies.
• Own the insights and testing on special projects like the launch of our first Live Mas Café internationally or the development of our international flagship asset strategy.
• Help uncover the “why” behind the numbers—supporting strategic briefs, innovation concepts, and creative development with actionable insights.
• Track macro trends, cultural shifts, Gen Z behaviors, and competitive activity to keep the team plugged into what’s next.
• Support ad hoc deep dives into key topics (e.g., value, food trends, delivery habits) to inform global and local strategies.

Requirements

• BA or BS degree; background in marketing, strategy, or consumer research preferred.
• 6-8 years relevant work experience in marketing insights, brand planning, or strategy—QSR, FMCG, or agency experience a plus.
• Passionate about the intersection of data and creativity.
• Strong analytical and storytelling skills; able to interpret research and performance metrics and translate them into compelling insights.
• Collaborative team player who can flex between global strategy and local relevance.
• Comfortable navigating ambiguity and adapting in a fast-paced, cross-cultural environment.
• Strong PowerPoint skills and ability to visualize insights clearly and persuasively.
• Ability to travel internationally 2-3 times a year.
• Based in or willing to relocate to Irvine, CA.

Benefits

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name