Brand Marketing Manager

WorkGenius Group is a technology company seeking a Brand Marketing Manager to develop innovative marketing strategies that resonate culturally. The role involves executing cross-functional projects and building business cases that link cultural relevance to measurable business impact.

Responsibilities:

• Partner with Marketing Lead to develop marketing strategies and tactics that break through in culture
• Build compelling business cases that connect cultural relevance to measurable business impact
• Make high-quality decisions with incomplete information, clearly articulating tradeoffs and risks
• Execute cross-functional projects including campaigns, partnership activations, and social-first content
• Identify gaps in systems, workflows, or processes and proactively design solutions to improve speed and efficiency

Requirements:

• BA/BS degree
• 8+ years of experience in brand marketing, digital marketing, or brand management
• Demonstrated understanding and active use of consumer AI products and technologies
• Mix of in-house and agency experience
• Experience working with both established and challenger brands
• Brand Marketing
• Digital Marketing
• Campaign Management
• Cross-functional Collaboration
• Consumer Insights