Key skills
AIPhotoshop
About this role
Role Overview
- Lead the entire creative testing process inside Meta Ads Manager
- Launch structured testing campaigns weekly
- Analyze performance metrics (CTR, hook rate, thumb stop ratio, CPA, ROAS)
- Kill underperformers quickly and scale winners decisively
- Continuously refresh creative angles to avoid fatigue
- Source and recruit high-quality UGC creators
- Write clear, performance-driven briefs
- Manage creator deliverables and timelines
- Ensure a steady weekly flow of fresh ad creatives
- Deliver weekly performance breakdowns with clear insights
- Identify patterns in winning hooks, formats, and messaging
- Turn data into actionable creative direction
- Work directly with the Founder to align growth strategy
- Your performance will be measured by results — not activity.
Requirements
- Someone who has 3–5 years in digital marketing and done with roles where someone else makes all the calls
- Highly confident inside Meta Ads Manager
- Genuinely excited by fashion, lingerie, and brands with a point of view
- Fast. Decisive. Comfortable killing an underperforming ad without losing sleep over it
- A social media manager who also "does ads"
- Looking for a role where someone tells you what to test each week
Core Tools:
- Meta Ads Manager
- Instagram & Facebook ad ecosystems
- CapCut (or similar video editing tools)
- Later (or similar scheduling tools)
Bonus Experience With:
- Klaviyo
- Motion / Atria
- AI creative tools (e.g., Nano Banana, Sora, Pippit)
- Adobe Photoshop
Benefits
- $1,000–$2,000 USD per month (based on experience)
- Full-time, fully remote
- Some overlap with Melbourne (AEST) required for weekly check-ins
- Direct reporting line to the Founder