Marketing & Content Manager

ForMotion Clinic is a global network of Orthotic and Prosthetic Patient Care clinics dedicated to providing compassionate care for patients with mobility challenges. The Marketing & Content Manager will lead marketing initiatives, ensuring all content aligns with global brand standards and enhances customer engagement across various channels.

Responsibilities:

• Execute a comprehensive content strategy that supports business goals, clinical priorities, and brand positioning
• Drive end-to-end content creation across digital, print, social, and experiential channels
• Translate complex clinical and technical information into clear, compelling, audience appropriate communications
• Development of visual concepts and creative assets—including presentations, digital graphics, infographics, clinic education and business development tools, and campaign materials
• Collaborate with global design teams and external partners to produce high-quality, on-brand visuals that drive US clinic marketing needs
• Drive consistency across US markets by implementing and reinforcing global brand standards
• Provide feedback and recommendations to the global brand team for continuous brand evolution and refinement with US based clinic business nuances in mind
• Partner closely with clinical teams to understand their priorities, communication needs, and customer insights
• Develop educational, promotional, and engagement materials tailored for clinical stakeholders, healthcare providers and the patient population
• Ensure accuracy, compliance, and clarity in all clinically oriented marketing content
• Manage workflows, timelines, and approvals to ensure efficient execution of projects
• Analyze performance of content and creative assets to optimize impact and engagement
• Leverage analytics and feedback to refine content strategy and improve future deliverables
• Print production management and cost assessments driven by frugality

Requirements:

• Bachelor's degree in marketing, Communications, Design, or related field (master's preferred)
• 5+ years of experience in marketing, content strategy, or creative development, healthcare or clinical marketing experience a plus
• Excellent communication, collaboration, and project management abilities
• Ability to translate complex medical or scientific information into clear, engaging content
• Familiarity with brand management, national and global cross-functional alignment
• Proficiency in marketing tools (e.g., CMS, creative platforms, project management systems)