Senior Content Marketing Manager

Unity is the leading platform to create and grow games and interactive experiences. They are looking for a performance-driven content marketing professional to join their Industry Content Marketing team, responsible for delivering content materials to support the go-to-market strategy across various industry verticals.

Responsibilities:

• Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc
• Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc)
• Monitor, and optimize content performance based on data
• Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements
• Collaborate closely with cross-functional teams towards a joint goal of GTM success

Requirements:

• Proven track record in creating high-quality content marketing leveraged for engagement, retention and acquisition, that is aligned with messaging and positioning strategy
• Ability to distill complex ideas into a narrative suitable for specific audiences
• A self-starter mindset with the ability to identify, initiate, and execute content strategies that enhance the overall marketing narrative and GTM motions
• Strong collaboration skills to partner with cross-functional teams, including product marketing, growth marketing, creative, events, and web teams
• Strong communication skills to work with a wide internal stakeholder group comprising peers and senior colleagues
• Understanding of, and experience with, multi-channel marketing campaigns
• A master of time management, who can prioritize, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment
• B2B GTM experience in a SaaS environment
• Marketing experience within, and a business understanding of, automotive, manufacturing, healthcare or AEC verticals