Levi Strauss & Co. is a company that values individuality and impact, seeking a Senior Marketing Manager for their US Wholesale division. This role will lead the marketing strategy for major wholesale partners, driving brand awareness and growth through integrated marketing campaigns and budget management.
Responsibilities:
- Lead development and execution of account-specific integrated marketing campaigns supporting Levi Strauss Signature across major wholesale accounts, driving awareness and conversion
- Deliver best-in class brand strategy into retailer-specific marketing plans across digital, social, PDP, in-store, and retail media channels
- Pitch and test innovative, out-of-the-box marketing activations tailored to key wholesale accounts, designed to drive engagement and deliver against sales and business objectives, i.e. influencer campaigns
- Own the creation, maintenance, and distribution of seasonal marketing calendars detailing tactical plans for cross‑functional teams and customer stakeholders
- Manage and optimize a multi-million-dollar wholesale media budget across key retail partners
- Track and report on performance, ROI, and optimization opportunities across campaigns
- Lead budget planning, forecasting, and ongoing spend management as well as inputs into annual financial planning for the upcoming year
- Manage and track all media budgets, including credit memo processing, invoice reconciliation, and coordination with finance
- Embed marketing upstream within go-to-market planning to strengthen product storytelling and campaign narratives
- Drive cross‑functional alignment by leading regular working sessions with Sales, Site Merchandising, Performance Marketing, Brand Environment, and Planning partners
- Support sell-in moments and retailer presentations with marketing strategy and assets
- Define KPIs and success metrics across campaigns and retail partners
- Deliver post-campaign recaps and strategic recommendation
Requirements:
- 7–10+ years' experience in brand, retail, or wholesale marketing
- Strong cross-functional leadership, global brand team, and stakeholder management skills
- Strong management with media agencies and retail media networks
- Leader of Integrated campaigns from strategy through execution
- Exceptional stakeholder management, and storytelling skills
- Leader of Go-To-Market calendars across complex organizations
- Manager of multiple campaigns and timelines simultaneously