Aha! is the world's #1 product development software, helping over 1 million product builders bring their strategy to life. The Sr. Product Marketing Manager will define positioning and messaging for Aha! Builder, lead go-to-market activities, and create high-quality content to drive product interest and adoption.
Responsibilities:
- Define positioning and messaging for Aha! Builder, clearly differentiating our solution in a rapidly evolving market
- Lead go-to-market activities for new Aha! Builder capabilities, including features that bring AI-assisted product creation to life
- Immerse yourself in the market, becoming an internal expert on the evolving ways modern product teams build software
- Partner closely with our PM/UX and Customer Success teams to drive product interest and adoption
- Become a power user of the product so you can communicate best practices with customers
- Create high-quality content for prospects and customers (blogs, videos for social media, website content, live trainings, and success stories)
- Share thought leadership content to expand online conversations
- Empower internal teams with the messaging and tools they need to confidently champion Aha! Builder
Requirements:
- Seven+ years of experience in product marketing at a high-growth B2B SaaS company
- Deep familiarity with the product development domain
- Strong history of delivering high-quality launches, campaigns, and content
- Proven success driving acquisition from awareness to trial conversion
- Enthusiasm for driving social conversations and participating in online debates
- Worked collaboratively with a product and broader marketing team