Sr. Product Marketing Manager

Aha! is the world's #1 product development software, helping over 1 million product builders bring their strategy to life. The Sr. Product Marketing Manager will define positioning and messaging for Aha! Builder, lead go-to-market activities, and create high-quality content to drive product interest and adoption.

Responsibilities:

• Define positioning and messaging for Aha! Builder, clearly differentiating our solution in a rapidly evolving market
• Lead go-to-market activities for new Aha! Builder capabilities, including features that bring AI-assisted product creation to life
• Immerse yourself in the market, becoming an internal expert on the evolving ways modern product teams build software
• Partner closely with our PM/UX and Customer Success teams to drive product interest and adoption
• Become a power user of the product so you can communicate best practices with customers
• Create high-quality content for prospects and customers (blogs, videos for social media, website content, live trainings, and success stories)
• Share thought leadership content to expand online conversations
• Empower internal teams with the messaging and tools they need to confidently champion Aha! Builder

Requirements:

• Seven+ years of experience in product marketing at a high-growth B2B SaaS company
• Deep familiarity with the product development domain
• Strong history of delivering high-quality launches, campaigns, and content
• Proven success driving acquisition from awareness to trial conversion
• Enthusiasm for driving social conversations and participating in online debates
• Worked collaboratively with a product and broader marketing team