Product Marketing Manager - Emerging Tech

Malwarebytes is a cybersecurity company dedicated to protecting users from digital threats. They are seeking an Emerging Tech Product Marketing Manager to own the launch strategy for new technologies, translating market insights into actionable strategies and executing go-to-market plans.

Responsibilities:

• Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities
• Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy
• Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches
• Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact
• Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies
• Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology

Requirements:

• Bachelor's degree required
• 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts
• Proven success in developing and executing go-to-market strategies and launches
• Ability to think strategically and creatively to craft compelling market narratives
• Strong sense of responsibility, ownership, and detail-oriented project management skills
• Excellent communication, collaboration, and strong copywriting/editing abilities
• Highly adaptable and comfortable working in a dynamic, iterative environment