Senior Product Marketing Manager, Web3

Chainlink Labs is the industry-standard oracle platform powering decentralized finance (DeFi). As a Product Marketing Manager, you will lead the launch of new features and services, crafting compelling narratives and go-to-market strategies that connect technical innovation to enterprise value.

Responsibilities:

• Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
• Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions
• Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel
• Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value
• Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio
• Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated

Requirements:

• At least 5 years of experience in product marketing, ideally in Web3, B2B SaaS, Cloud Computing or Developer Platforms
• Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
• Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends
• Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
• Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
• Skilled at translating complex technical concepts into clear, compelling value propositions
• Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
• Excellent project management and written communication skills with strong attention to detail
• Analytical and insights-driven, with a track record of using research and data to shape marketing strategy
• Experience working with or marketing to traditional financial institutions, capital markets, fintech
• Technical background or strong comfort working with technical products
• Experience in a globally distributed, remote-first organization