Product Marketing Manager

Office Practicum is seeking a senior, process-driven Product Marketing Manager to lead product marketing for their pediatric-focused technology portfolio. The role involves influencing product positioning, coordinating Go-to-Market processes, and collaborating with cross-functional teams to drive growth and enhance product messaging.

Responsibilities:

• Own and evolve product positioning, value propositions, and messaging that clearly articulate differentiated benefits for pediatric practices
• Clearly articulate how our products solve problems and deliver value across audiences
• Partner with Product and Marketing to ensure consistent messaging across all channels, campaigns, and customer touchpoints
• Lead GTM planning and execution for new products, enhancements, and initiatives
• Define, document, and maintain clear GTM processes, timelines, and ownership models
• Partner closely with Marketing, Product, Sales, Customer Success Teams, and Finance to ensure launch readiness and alignment
• Build scalable GTM frameworks that can be reused and improved over time
• Work closely with Product to influence roadmap storytelling and launch planning
• Collaborate with Sales to deliver effective enablement materials and messaging
• Work with external partners to develop webinars, campaigns, and co-marketing programs
• Analyze market trends, competitive landscape, and buyer needs to inform strategy
• Gather and synthesize voice-of-customer insights from customers, advisory groups, and internal stakeholders
• Design and deploy surveys and research initiatives to validate messaging, concepts, and opportunities
• In conjunction with the Marketing team, support integrated campaigns across email, web, search, paid media, social media, webinars, trade shows, and account-based marketing
• Lead a new, structured effort to promote senior leadership as industry thought leaders across webinars, events, blogs, and other digital platforms
• Partner with subject matter experts to produce high-impact content and storytelling

Requirements:

• Bachelors in Marketing or related field
• 5+ years of experience in product marketing, brand marketing, or a related role or three years of specific EHR project marketing experience
• Proven ability to operate independently with minimal training or oversight
• Strong track record of building and running structured, repeatable GTM processes
• Experience working closely with Product teams and influencing outcomes without direct authority
• Deep understanding of product positioning, messaging, and GTM execution
• Strong analytical and strategic thinking paired with crisp storytelling
• Proficiency with Monday.com or similar visual Work OS tools to manage complex workflows
• Demonstrated experience with integrated marketing campaigns, digital channels, and sales enablement
• Hands-on experience with JIRA, Confluence, or similar project management and collaboration tools
• Experience conducting market, competitive, and customer research and analysis
• Highly organized, process-oriented, and detail-driven
• Clear, confident communicator with strong writing and presentation skills
• Comfortable leading initiatives that span teams, timelines, and priorities
• Strong multitasking ability with experience managing multiple projects and deadlines
• Demonstrate a commitment to continuous learning, including staying current on technology trends and AI innovations that improve workflows
• Customer-focused, with the ability to translate needs and feedback into clear messaging and action
• Bring innovative thinking to improve products, messaging, processes, and GTM execution
• Be a highly collaborative team player who is willing to roll up their sleeves and support urgent, cross-team initiatives when needed
• Deliver consistently high-quality work with strong attention to accuracy and impact
• Project Management certifications preferred
• B2B experience in Healthcare IT or a regulated SaaS environment is strongly preferred