CData Software, Inc. is a company that provides a data layer between AI and ROI, enabling enterprise AI with accurate data connectivity. They are seeking a Lead Product Marketing Manager for AI Ecosystems to drive partnership marketing initiatives, develop co-marketing programs, and position CData as a crucial connectivity layer for enterprise AI applications.
Responsibilities:
- Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources
- Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership
- Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation
- Develop partner-specific marketing plans with clear goals, timelines, and success metrics
- Coordinate cross-functional teams to deliver integrated marketing programs
- Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions
- Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases)
- Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides
- Represent CData at AI-focused industry events, conferences, and partner summits
- Build thought leadership around data connectivity for AI applications through speaking engagements and content creation
- Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback
- Collaborate with Developer Relations to create technical resources for AI developers
- Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives
- Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities
Requirements:
- 5+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
- Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
- Strong research and analytical skills with ability to map complex partner landscapes
- Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
- Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
- Experience developing and executing co-marketing programs with technology partners
- Excellent communication and presentation skills with ability to engage technical and business audiences
- Experience creating technical marketing content for developer and IT decision-maker audiences
- Self-starter with strong project management skills and ability to drive initiatives independently
- Comfortable operating autonomously in a fast-paced, high-growth environment
- Experience mapping and analyzing technology ecosystems and competitive landscapes
- Proven track record of cold outreach and building relationships with executive stakeholders
- Experience in data integration, APIs, or connectivity solutions
- Technical background or experience working closely with engineering teams
- Existing relationships within the AI ecosystem (OpenAI, Anthropic, Google AI, Microsoft, AWS, etc.)
- Experience with developer marketing or DevRel programs
- Understanding of enterprise software buying processes and IT infrastructure