Channel Marketing Manager

Sophos is a global leader in cybersecurity solutions, and they are seeking a Channel Marketing Manager to join their North America channel marketing team. This role involves planning and executing partner marketing programs to drive growth and strengthen partner engagement, focusing on measurable results and collaboration with various stakeholders.

Responsibilities:

• Own partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth. Priority partners may include national solution providers, strategic VARs, and high-growth regional partners across commercial, mid-market, and enterprise segments
• Plan and execute high-impact partner demand generation and go-to-market programs, leveraging established Sophos frameworks while identifying opportunities to adapt, optimize, or pilot new approaches with priority partners
• Work closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline, with a strong focus on net-new customer acquisition
• Build strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value proposition
• Own partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROI
• Use AI-driven tools to streamline workflows, analyze partner performance, and scale execution across multiple partner programs without sacrificing quality or impact

Requirements:

• 3–5 years of partner or channel marketing experience, with hands-on experience supporting partner-led or co-marketing programs; experience working with national or strategic partners is a plus
• Experience designing, executing, and optimizing partner marketing programs that support pipeline growth and partner success
• Strong collaboration and project management skills, with the ability to work effectively with sales, marketing, and partner teams to deliver shared goals
• Comfortable using CRM and marketing platforms (Salesforce, PowerBI, Asana) to analyze partner performance, assess MDF ROI, and optimize programs based on pipeline and conversion data
• Experience using AI-powered tools and automation to improve efficiency, generate insights, and enhance execution across marketing programs
• Clear, practical communication style to build trust with internal stakeholders and partners and translate marketing programs into actionable plans
• Intellectual curiosity with an interest in cybersecurity, AI-enabled security capabilities, and a desire to learn and grow in a partner-first environment
• BA/BS in Marketing, Business, Communications, or related field, or equivalent practical experience