Senior Lifecycle Marketing Manager

Square is a technology company focused on increasing access to the global economy by providing integrated solutions for sellers. The Senior Lifecycle Marketing Manager will lead initiatives to drive revenue and optimize seller engagement through strategic lifecycle marketing campaigns and cross-functional collaboration.

Responsibilities:

• Own and drive a cohesive lifecycle marketing strategy for your remit that aligns with broader go-to-market and team priorities
• Lead the planning, execution, and iteration of lifecycle campaigns and experiments across email, in-product messaging, and SMS
• Monitor dashboards to track lifecycle performance and KPIs and report on insights regularly
• Design and analyze A/B tests and experiments to drive continuous optimization
• Map ideal seller journeys and adoption paths, identifying high-leverage opportunities for engagement
• Create personalized, event-triggered journeys that deliver relevant content at the right moments
• Implement governance frameworks that ensure consistency, quality, and transparency across campaigns
• Collaborate with Data Science and Marketing Operations to define technical requirements for data-driven personalization
• Standardize lifecycle processes and documentation, making them scalable across teams
• Identify and prioritize infrastructure improvements, tooling gaps, and operational enhancements
• Champion best practices for segmentation, experimentation, and messaging strategy

Requirements:

• 8+ years of experience in lifecycle, CRM, or retention marketing, ideally in a complex, multi-product environment
• Deep understanding of customer journeys, segmentation, and automation strategy
• Strong analytical skills with experience using data to inform decisions and optimize programs
• Proven ability to plan and execute multi-channel marketing programs from concept through analysis
• Experience managing lifecycle campaigns in platforms like Braze, Iterable, or similar ESPs
• Familiarity with CRM and CDP tools such as Salesforce and Segment
• Strong business acumen and fluency in core marketing metrics like LTV, churn, and incrementality
• Excellent communication and storytelling skills, with the ability to influence cross-functional stakeholders and leadership
• Exceptional project management and organizational skills; capable of managing multiple workstreams independently
• Comfort navigating ambiguity and working in a fast-paced, evolving environment