Mirion Technologies is seeking a Product Marketing Manager for their Radiation Therapy Quality Assurance portfolio. The role focuses on commercialization and lifecycle success through effective messaging development, product launch execution, and collaboration across teams.
Responsibilities:
- Plan and execute product launches and market introductions in alignment with cross-functional teams
- Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs
- Develop marketing plans for existing portfolio to maintain market position
- Support VOC efforts to identify customer needs and translate into needs-based messaging
- Ensure consistency of messaging across all channels (sales, digital, packaging, documentation)
- Support updates to brand voice and product naming conventions as needed
- Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards
- Support development of training for sales teams and distributors in collaboration with field marketing
- Develop tools to track and analyze feedback and performance metrics to inform decision-making
- Conduct competitive analysis to inform positioning and pricing strategies
- Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research
- Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints
- Act as the key marketing partner to Product Management and R&D during development and launch cycles
- Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables
- Interface with clinical teams to ensure accuracy and compliance in messaging
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 5+ years of experience in marketing (healthcare preferred)
- Excellent project management and cross-functional collaboration skills
- Exceptional writing and communication skills, with an eye for clarity and audience alignment
- Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement
- Experience with driving lead activity through digital engagement tools (e.g., social media, video)