Product Marketing Manager

Mirion Technologies is seeking a Product Marketing Manager for their Radiation Therapy Quality Assurance portfolio. The role focuses on commercialization and lifecycle success through effective messaging development, product launch execution, and collaboration across teams.

Responsibilities:

• Plan and execute product launches and market introductions in alignment with cross-functional teams
• Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs
• Develop marketing plans for existing portfolio to maintain market position
• Support VOC efforts to identify customer needs and translate into needs-based messaging
• Ensure consistency of messaging across all channels (sales, digital, packaging, documentation)
• Support updates to brand voice and product naming conventions as needed
• Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards
• Support development of training for sales teams and distributors in collaboration with field marketing
• Develop tools to track and analyze feedback and performance metrics to inform decision-making
• Conduct competitive analysis to inform positioning and pricing strategies
• Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research
• Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints
• Act as the key marketing partner to Product Management and R&D during development and launch cycles
• Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables
• Interface with clinical teams to ensure accuracy and compliance in messaging

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in marketing (healthcare preferred)
• Excellent project management and cross-functional collaboration skills
• Exceptional writing and communication skills, with an eye for clarity and audience alignment
• Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement
• Experience with driving lead activity through digital engagement tools (e.g., social media, video)