Steer is a company that offers a suite of software tools for automotive repair shops, aiming to enhance their marketing and customer retention. They are seeking a hands-on Performance Marketing Manager to execute and optimize inbound marketing programs, ensuring high lead quality and effective pipeline generation.
Responsibilities:
- Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content
- Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion
- Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats
- Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides
- Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops
- Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift
Requirements:
- 4–8 years of experience in Demand Gen, Growth, or Performance Marketing
- Expert-level HubSpot skills: Deep experience managing funnels and automated workflows
- B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus)
- Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing
- Experience in the automotive or service industry
- Strong copywriting skills for segmented, high-conversion messaging