Performance Marketing Manager

Steer is a company that offers a suite of software tools for automotive repair shops, aiming to enhance their marketing and customer retention. They are seeking a hands-on Performance Marketing Manager to execute and optimize inbound marketing programs, ensuring high lead quality and effective pipeline generation.

Responsibilities:

• Own the day-to-day execution of multi-channel campaigns across paid, organic, CRM, and content
• Build and refine landing pages, forms, CTAs, and nurture flows within HubSpot to maximize conversion
• Launch multiple new experiments per sprint, testing offers, messaging, channels, and formats
• Help manage the production of practical, "shop-owner-first" tools, including short videos, case studies, benchmark reports, and educational guides
• Work closely with BDRs to assess lead quality, align campaigns to real-world objections, and tighten feedback loops
• Maintain visible dashboards (HubSpot) to track leads generated, CPL, conversion rates, and pipeline lift

Requirements:

• 4–8 years of experience in Demand Gen, Growth, or Performance Marketing
• Expert-level HubSpot skills: Deep experience managing funnels and automated workflows
• B2B SaaS Experience: Proven history of hitting pipeline targets (SMB or Vertical SaaS experience is a major plus)
• Channel Expertise: Solid experience in Meta, Google Ads, and CRM marketing
• Experience in the automotive or service industry
• Strong copywriting skills for segmented, high-conversion messaging