CRM Manager, Marketing Operations

Indegene is a technology-led healthcare solutions provider, and they are seeking a CRM Manager for their Marketing Operations team. This role is responsible for leading the execution of client CRM marketing programs and managing omnichannel marketing campaigns for pharmaceutical clients.

Responsibilities:

• Lead operational execution of client CRM marketing programs, overseeing deployment preparation, customer journey builds, launch scheduling, campaign organization, and in-market monitoring through completion
• Partner with CRM Strategy Managers to translate campaign strategy, audience segmentation, and channel plans into scalable operational deployments
• Build, configure, and maintain SFMC customer journeys, automations, and triggered programs supporting digital marketing initiatives
• Monitor email deliverability and in-market campaign performance, proactively identifying operational adjustments to improve deployment outcomes
• Implement journey configuration updates and optimizations in SFMC based on campaign insights and CRM Strategy recommendations
• Prepare and validate campaign targeting lists using proprietary List Match Application tools, manage data imports into SFMC, and coordinate production readiness with vendor partners
• Coordinate cross-channel campaign deployments with internal and external partners across email, direct mail and programmatic media channels
• Manage operational workflows with external vendors supporting direct mail production and related campaign components
• Develop and deploy recall survey workflows using SurveyMonkey and manage associated campaign email sends
• Conduct test sends and operational quality checks to confirm campaign readiness prior to deployment
• Partner with CRM Strategy Managers to finalize pre-deployment validation steps and confirm launch timing before scheduling deployments
• Provide internal guidance on SFMC platform best practices, technical capabilities, and process improvements to support long-term scalability
• Contribute to development and maintenance of operational documentation, workflows, and technical standards supporting CRM program delivery
• Represent Marketing Operations in internal and external discussions, providing operational and platform expertise during campaign planning and troubleshooting
• Lead or support departmental and cross-functional initiatives focused on improving CRM deployment workflows, automation frameworks, and operational efficiency

Requirements:

• 5+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience working within Salesforce Marketing Cloud, including journey configuration, campaign deployment, automation workflows, or related CRM marketing platforms
• Familiarity with customer journey orchestration, next-best-action frameworks, and AI-driven personalization and customizing marketing automation solutions to meet individual Client needs
• Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting
• Proven ability to manage multiple campaigns, deployments, or operational initiatives simultaneously in a fast-paced environment while maintaining strong organization and attention to detail
• Analytical and solutions-oriented team player with the ability to prioritize competing initiatives, work independently, and collaborate effectively across cross-functional and external teams
• Strong problem-solving mindset with the ability to identify operational gaps, recommend improvements, and drive process efficiencies
• Experience in healthcare, pharmaceutical, or life sciences marketing
• Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm-up and onboarding, and IP management
• High-level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds
• Compliance knowledge and familiarity with CAN-SPAM, GDPR, HIPPA
• Salesforce Certified Marketing Cloud Developer (strongly preferred)
• Salesforce Marketing Cloud Email Specialist
• Salesforce Admin, Marketing Cloud Consultant, or Architect certifications