Account Manager- Field Marketing

Momentum Marketing is seeking a highly organized and proactive Account Manager to oversee and execute in-store product sampling and retail activation programs nationwide. This role involves managing client relationships, coordinating field teams, and ensuring flawless program execution to drive measurable results for brand partners.

Responsibilities:

• Serve as the primary point of contact for assigned brand partners
• Manage ongoing client communication, updates, and reporting
• Translate client goals into actionable sampling programs
• Proactively identify opportunities to improve performance and coverage
• Ensure high client satisfaction and retention
• Build and manage monthly and quarterly sampling calendars
• Coordinate store lists and approved locations
• Maintain accurate schedules and timelines
• Ensure all bookings align with client and retailer requirements
• Manage long-term planning and lead-time requirements
• Recruit, onboard, and train brand ambassadors/demo reps
• Assign reps to locations based on availability and performance
• Confirm attendance and readiness before each activation
• Manage call-outs, replacements, and last-minute changes
• Maintain a high-performing, reliable rep network
• Oversee rep availability collection and scheduling systems
• Reduce manual back-and-forth through organized processes
• Ensure coverage for all approved events
• Track open shifts and fill gaps quickly
• Optimize scheduling efficiency and accuracy
• Monitor event execution and compliance
• Review recaps, photos, and reporting from reps
• Address performance issues promptly
• Implement corrective action plans when needed
• Maintain brand and retailer standards
• Prepare weekly and monthly performance reports
• Track KPIs including coverage, attendance, and conversion
• Maintain organized digital records and documentation
• Support invoicing and billing accuracy
• Assist leadership with forecasting and planning

Requirements:

• 3+ years in account management, field marketing, or operations
• Strong project management and organizational skills
• Excellent written and verbal communication
• High attention to detail
• Ability to manage multiple clients and timelines
• Comfortable with spreadsheets, scheduling tools, and CRM systems
• Ability to work independently and take ownership
• Experience managing field teams or brand ambassadors
• Retail, CPG, or shopper marketing background
• Experience with Google Sheets, Airtable, or similar platforms
• Prior work with national retailers
• Familiarity with sampling and experiential marketing programs