Empire TodayRemote
Marketing Manager
United States of America
Full-time
2 weeks ago
$90,000 - $100,000 USD
H1B Sponsor
Key skills
Marketing strategyProject managementMarketing communicationsData analysisComputer skillsAttention to detailWritten communicationVerbal communicationTeamworkProject ManagementCommunication
About this role
Empire Today is seeking a Marketing Manager to join their innovative, fast-paced Marketing Team. The Marketing Manager is responsible for the strategic development, implementation, and execution of key marketing communication programs promoting Empire Today and its associated product lines.
Responsibilities:
- Develop and maintain executive-ready reporting that provides both a high-level view of brand performance, insights, and recommended actions
- Track, analyze, and report on marketing performance against established goals, KPIs, and success metrics
- Lead and manage multiple concurrent campaigns and projects, ensuring consistent progress, on-time delivery, and clear communication of results to stakeholders
- Identify performance trends and insights across campaigns and apply learnings to continuously optimize brand strategy and future campaigns
- Assists in overall development of the annual Marketing Communications Strategy and associated budgets and management of ongoing expenses.Strategic development and execution of key marketing and PR communication programs
- Strategic development and ongoing management of brand and product placement strategy
- Management of program implementation and execution
- Liaison with external agencies and vendors on respective marketing communication programs
- Assist in ensuring the integrity of the Empire brand and its associated products and test programs are met
- Assist in reviewing marketplace competition along with trends in the marketing category
- Serve as a point of contact for media/press inquiries
- Ensure administrative support structures and program tracking are developed for each program
- Assist in bringing the brand to life and act as an overall ambassador of the Empire Today brand
Requirements:
- Bachelor's degree in marketing and/or communications
- 5-7 years' marketing experience or related experience and/or training or equivalent combination of training and experience
- Computer skills (MS Word, Excel, Outlook)
- Strong attention to detail which includes the ability to clearly communicate via written and verbal mediums
- Strong project management skills