Compunnel Inc. is a fast-growing company looking for an experienced Product Marketing Manager to join their Ads & Promotions Marketing team. The role involves shaping how brands connect with customers through innovative advertising solutions and collaborating with various teams to launch new ad products.
Responsibilities:
- Support the go-to-market strategy for new and existing advertising and promotions products
- Develop product positioning, messaging, and value propositions for enterprise advertisers and partners
- Partner with Product, Engineering, Sales, and Strategy teams to execute marketing programs at scale
- Use data, research, and analytics to generate customer insights and guide product marketing decisions
- Help drive adoption, engagement, and growth across advertising solutions
- Lead marketing initiatives supporting offsite ads products and partner/agency solutions
Requirements:
- 6+ years of experience in Product Marketing or Product within AdTech or digital advertising
- Proven track record launching products and driving successful go-to-market strategies
- Experience collaborating with cross-functional teams (Product, Marketing, Sales, Analytics)
- Strong analytical mindset with experience using data to measure campaign success
- Experience in CPG, restaurant, retail, or e-commerce industries
- Experience working with advertising agencies or consulting firms
- Familiarity with SQL or marketing analytics tools
- Experience with market sizing, forecasting, and campaign performance analysis