Key skills
Growth marketing strategyPLG experiencePaid marketing expertiseSEO expertiseMartech proficiencyFull-stack marketing toolsData-driven decision makingExperimentation mindsetTeam managementCross-functional collaborationSalesforceLeadershipSales
About this role
Mercury is a financial technology company looking for a Head of Growth Marketing to drive their growth strategy. The role involves leading a team to acquire new customers and retain existing ones through various marketing functions, while collaborating closely with sales and product teams to meet acquisition and revenue goals.
Responsibilities:
- Set the strategy across all areas of growth marketing (paid, demand gen, martech, lifecycle, website optimization, SEO/GEO)
- Think across channels and full funnel – the work doesn’t stop when the customers join, we need to activate and monetize them (we are launching new products all the time)
- Hire, manage, and develop a team of marketers and agencies (will inherit a talented team of 11)
- Create a team culture of relentless execution, experimentation, and curiosity (everything from trying new ad creative to trying new technology)
- Be extremely data driven and be excellent at defining, setting, and reporting on full-funnel KPIs (working with a data science team)
- Develop strong relationships with sales, partnerships, and product/engineering teams to collaborate on growth strategy across the company
- Be a crucial voice of marketing leadership; understanding how to hit growth goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a cross-functional group to execute
Requirements:
- 10+ years of experience in growth marketing, with at least 5+ years hiring and developing people
- PLG experience: You've worked at startups at Mercury's scale and larger, and have seen high volume PLG / self-serve acquisition; a bonus if you also have experience with demand gen / sales-led acquisition
- Breadth in all areas of growth marketing, with deep expertise in paid, SEO, and martech
- Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly. You're excited to try new tools to unlock more capabilities in the team. We're currently using: CustomerIO, Salesforce, Dato (CMS), Rockerbox (MTA), Segment
- Experimentation mindset. You understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly