Business Line Marketing Senior Analyst

Nordic Global is a company focused on delivering innovative marketing solutions, and they are seeking a Business Line Marketing Senior Analyst to support marketing activities and go-to-market execution for specific product lines. The ideal candidate will operationalize marketing priorities and work collaboratively with various teams to implement effective marketing strategies.

Responsibilities:

• Support market research to understand industry trends, customer needs, and competitive landscape
• Analyze data to identify opportunities for growth and areas for improvement
• Implement activities in support of marketing strategies and plans
• Execute messaging frameworks established by senior leaders
• Ensure brand consistency across all materials
• Plan and execute integrated marketing campaigns
• Manage campaign timelines and cross-functional coordination
• Work closely with sales, solutions, and delivery teams to execute deliverables
• Contribute to the defining and refining the positioning of services in the market
• Create unique selling propositions and value propositions
• Collaborate with the marketing team to create compelling and effective promotional materials
• Provide marketing support to sales teams to drive product/service adoption
• Monitor and optimize marketing expenses to ensure a positive return on investment
• Track and report the performance of marketing campaigns and initiatives
• Use data and analytics to measure the effectiveness of marketing strategies, adjusting as needed
• Implement communication strategies to reach the target audience
• Craft messaging, and content that resonates with the specific market segment
• Engage with key stakeholders, including customers, to gather feedback and insights

Requirements:

• Bachelor's Degree required in business, marketing, or related field
• 5+ years working in product or service marketing, preferably for a technology or business services company in healthcare with at least 3 years focused on service or segment marketing
• Demonstrated knowledge and experience in implementing and optimizing marketing strategies across multiple touchpoints with proper reach and measurement of effectiveness
• A history of working with matrixed, cross functional teams within a business unit structure and centralized, global marketing services
• Knowledge of marketing, B2B marketing, regional, and field media best practices
• Working knowledge of health information technology, electronic medical records, enterprise resource management, and managed services
• Excellent time, budget management, and project management skills
• Strong written communication and speaking skills with the ability to present