Nordic Global is a company focused on delivering innovative marketing solutions, and they are seeking a Business Line Marketing Senior Analyst to support marketing activities and go-to-market execution for specific product lines. The ideal candidate will operationalize marketing priorities and work collaboratively with various teams to implement effective marketing strategies.
Responsibilities:
- Support market research to understand industry trends, customer needs, and competitive landscape
- Analyze data to identify opportunities for growth and areas for improvement
- Implement activities in support of marketing strategies and plans
- Execute messaging frameworks established by senior leaders
- Ensure brand consistency across all materials
- Plan and execute integrated marketing campaigns
- Manage campaign timelines and cross-functional coordination
- Work closely with sales, solutions, and delivery teams to execute deliverables
- Contribute to the defining and refining the positioning of services in the market
- Create unique selling propositions and value propositions
- Collaborate with the marketing team to create compelling and effective promotional materials
- Provide marketing support to sales teams to drive product/service adoption
- Monitor and optimize marketing expenses to ensure a positive return on investment
- Track and report the performance of marketing campaigns and initiatives
- Use data and analytics to measure the effectiveness of marketing strategies, adjusting as needed
- Implement communication strategies to reach the target audience
- Craft messaging, and content that resonates with the specific market segment
- Engage with key stakeholders, including customers, to gather feedback and insights
Requirements:
- Bachelor's Degree required in business, marketing, or related field
- 5+ years working in product or service marketing, preferably for a technology or business services company in healthcare with at least 3 years focused on service or segment marketing
- Demonstrated knowledge and experience in implementing and optimizing marketing strategies across multiple touchpoints with proper reach and measurement of effectiveness
- A history of working with matrixed, cross functional teams within a business unit structure and centralized, global marketing services
- Knowledge of marketing, B2B marketing, regional, and field media best practices
- Working knowledge of health information technology, electronic medical records, enterprise resource management, and managed services
- Excellent time, budget management, and project management skills
- Strong written communication and speaking skills with the ability to present