Cato Networks is a pioneering company in cloud networking and security, seeking a Partner Marketing Experience Manager to enhance their channel partner ecosystem. This role involves managing partner communications, events, and marketing initiatives to drive engagement and support partner growth.
Responsibilities:
- Own and manage the Partner Portal to ensure ease of use, relevancy, and engagement
- Oversee the MDF (Market Development Funds) process, including submission, approval, tracking, and reporting
- Ensure co-branded assets are updated, accessible, and aligned with brand guidelines
- Own channel marketing stack - represents needs, requirements and ensures proper onboarding and use as well as support corporate MOPs with tech integrations
- Develop and manage regular partner communications including newsletters, product updates, and promotional campaigns
- Plan, coordinate, and execute partner webinars—ensuring strong attendance, engaging content, and follow-up
- Develop and maintain Partner event playbooks that include detailed agendas, speaker coordination, promotional plans, and logistics
- Collaborate cross-functionally with internal teams including Sales, Product, Product Marketing and Customer Success to deliver impactful event experiences
- Research and update partner experience based on best-in-class experience and measure impact constantly striving for smoother and easier partner execution
- Partner with SDR teams to create and execute programs that support channel motion and partner-led pipeline growth
- Align with channel leadership to identify key focus areas and measure effectiveness of marketing efforts
- Onboard and educate fellow marketing team members on channel marketing tech, processes and major campaigns in regular cadences
Requirements:
- 5+ years of experience in partner marketing, channel marketing, or related field
- Proven experience managing partner communications and event planning
- Strong project management skills and ability to work cross-functionally
- Familiarity with partner enablement platforms and MDF tools
- Excellent written and verbal communication skills
- Experience with marketing automation tools, CRM systems (e.g., Salesforce), and partner platforms/PRM tools
- Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment
- Willingness to travel
- Background in the cybersecurity industry is preferred
- Familiarity with cybersecurity products, partner types (e.g., MSSPs, VARs, distributors), and market trends is a strong advantage