Marketing Manager, Demand Generation

Unisoft International, Inc. dba Continuous is a company focused on intelligent automation solutions for financial institutions. They are seeking a Marketing Manager, Demand Generation to orchestrate multi-channel campaigns that generate leads and revenue, while building a demand generation engine that supports their growth strategy.

Responsibilities:

• Own the strategy and execution of our demand generation engine
• Design programs that prioritize genuine connections over transactional lead generation
• Partner closely with the Revenue Marketing and Enablement Director, Sales leadership, Customer Success, and Product Marketing to ensure every campaign ladders up to revenue goals and delivers measurable business impact
• Immerse yourself in Continuous—our product, our customers, and our market
• Deep-dive into our intelligent automation solutions, understanding what we build, how it solves real problems for financial institutions, and what differentiates us in the market
• Understand our customer base—who they are, what they value, where they struggle, and how our solutions transform their operations
• Build relationships with key stakeholders across Sales, Customer Success, Product Marketing, and leadership to understand priorities, challenges, and revenue targets
• Assess current demand generation efforts and identify opportunities to strengthen our integrated, relationship-based approach
• Master the HubSpot, Salesforce, and marketing technology ecosystem to understand how data flows and how to leverage these tools effectively
• Begin executing on events and webinar programs, taking ownership of upcoming initiatives and ensuring flawless delivery
• Build the foundation for customer marketing in close collaboration with Sales and Customer Success—develop the strategy framework, customer segmentation approach, and launch initial pilot campaigns
• Optimize lead scoring and qualification frameworks in HubSpot to improve lead quality and Sales alignment
• Launch targeted nurture campaigns across email and paid channels that move prospects through the funnel
• Establish baseline performance dashboards and reporting metrics that track campaign effectiveness and pipeline contribution
• Own a demand generation engine that consistently delivers measurable pipeline and revenue impact, with clear attribution to your programs
• Lead successful execution of quarterly events and webinar programs that are recognized internally as high-ROI revenue drivers
• Establish the customer marketing function as a critical growth lever, with documented wins that support cross-sell efforts and expand customer lifetime value
• Drive continuous optimization of campaigns based on data insights, with a documented track record of experimentation, learning, and improvement
• Reinforce the Continuous brand strategy post-rebrand through integrated campaigns that elevate awareness, positioning, and market presence

Requirements:

• Experience in orchestrating complex, multi-channel marketing programs
• Ability to coordinate paid advertising, email nurture, events, ABM, and content marketing into cohesive campaigns
• Strong analytical skills to analyze funnel metrics, conversion rates, campaign ROI, and attribution models
• Experience with tools like GA4, HubSpot analytics, and Salesforce reports
• Ability to thrive in ambiguity and create new programs, processes, and frameworks
• Strong storytelling skills to connect with pain points and aspirations of financial services executives
• Experience in customer marketing with a focus on empathy and strategy
• Knowledge of ABM strategies and ability to create personalized, multi-touch programs
• Strong collaboration skills to align Marketing, Sales, and Customer Success
• Ability to manage multiple priorities and deliver high-quality work in fast-paced environments
• Mindset focused on experimentation and continuous improvement