Customer Marketing Manager

NetDocuments is a leading cloud-based content management platform for legal professionals. They are seeking a Customer Marketing Manager to accelerate growth within their existing customer base by executing campaigns and events that enhance customer relationships and drive upsell opportunities.

Responsibilities:

• Execute integrated campaigns that generate qualified upsell opportunities through multi-channel approaches (email, webinars, digital, and events)
• Plan and deliver customer-facing events (virtual and in-person) to support expansion goals, including strategy, logistics, promotion, and follow-up
• Collaborate with Sales, Customer Success, and Revenue Operations to identify high-potential accounts and coordinate monthly outreach programs
• Create and manage ongoing engagement and nurture programs that promote adoption and product expansion
• Use Salesforce, Marketo, Crossbeam, and intent data to refine targeting and messaging
• Track and report on key performance metrics such as demo requests, pipeline creation, and program ROI
• Support advocacy initiatives, including customer stories, testimonials, and reference programs

Requirements:

• 4+ years of experience in customer marketing, demand generation, or lifecycle marketing (B2B SaaS preferred)
• Proven ability to drive pipeline and revenue through targeted marketing campaigns
• Experience collaborating cross-functionally with Sales, Customer Success, and Product
• Strong campaign strategy, email marketing, segmentation, and analytics skills
• Experience with tools such as HubSpot or Marketo, Salesforce, and ON24
• Excellent attention to detail, communication, and project management skills
• Analytical mindset and data-driven decision-making
• Bonus: Experience in the legal tech industry