Influencer Marketing Manager

Courtyard.io is a rapidly growing consumer shopping platform that focuses on creating an engaging marketplace for high-value assets. The Influencer Marketing Manager will define and execute the influencer growth strategy, managing partnerships and driving measurable business outcomes through effective influencer programs.

Responsibilities:

• Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches
• Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility
• Balance always-on creator programs with tentpole activations and launches
• Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro)
• Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals
• Structure partnerships that drive both authentic storytelling and measurable performance
• Own influencer performance metrics, including CAC, GMV, conversion, cohort quality
• Build scalable tracking, attribution and reporting frameworks in partnership with Growth, Data Science, and Engineering
• Regularly communicate results, insights, and optimization opportunities to senior leadership
• Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives
• Ensure creator content aligns with Courtyard’s brand, product truth and audience
• Continuously test formats, platforms and creator styles to improve performance
• Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience
• Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns
• Serve as an internal expert on influencer and creator trends
• Structure compelling deals and revenue share models that benefit both the creators and Courtyard

Requirements:

• 6+ years of experience in influencer marketing, creator partnerships or adjacent growth roles
• Proven track record building and scaling influencer programs that drive real business outcomes, not just engagement
• Strong understanding of creator economics, deal structures and long-term partnership models
• Highly analytical mindset, comfortable tying influencer activity directly to revenue and associated business metrics
• Experience working cross-functionally with Growth, Creatives, Product and Data teams
• Excellent communication and relationship building skills, both internally and with creators
• Background in consumer apps, marketplaces, or gaming strongly preferred