Marketing Manager, Demand Generation

Continuous is a company focused on intelligent automation solutions for financial institutions, and they are seeking a Marketing Manager, Demand Generation to lead their demand generation engine. The role involves crafting multi-channel campaigns, managing events, and collaborating with various teams to drive measurable pipeline and revenue impact.

Responsibilities:

• Orchestrate sophisticated multi-channel campaigns that generate leads and revenue
• Own the strategy and execution of demand generation initiatives, driving predictable pipeline
• Design programs that prioritize genuine connections over transactional lead generation
• Partner closely with Sales leadership, Customer Success, and Product Marketing to align campaigns with revenue goals
• Deep-dive into Continuous' products and customer base to understand their needs
• Build relationships with key stakeholders to understand priorities and challenges
• Assess current demand generation efforts and identify opportunities for improvement
• Execute on events and webinar programs, ensuring flawless delivery
• Build the foundation for customer marketing in collaboration with Sales and Customer Success
• Optimize lead scoring and qualification frameworks in HubSpot
• Launch targeted nurture campaigns across email and paid channels
• Establish baseline performance dashboards and reporting metrics for campaign effectiveness
• Own a demand generation engine that delivers measurable pipeline and revenue impact
• Lead successful execution of quarterly events and webinars recognized as high-ROI revenue drivers
• Establish customer marketing as a critical growth lever with documented wins
• Drive continuous optimization of campaigns based on data insights
• Reinforce the Continuous brand strategy post-rebrand through integrated campaigns

Requirements:

• Experience in orchestrating multi-channel marketing campaigns
• Proven track record in demand generation and pipeline growth
• Strong understanding of relationship-based marketing
• Ability to analyze funnel metrics, conversion rates, and campaign ROI
• Experience with HubSpot, Salesforce, and marketing technology ecosystem
• Excellent communication and collaboration skills
• Ability to manage multiple priorities and deliver high-quality work in fast-paced environments
• Experience in customer marketing and account-based marketing (ABM)
• Strong strategic thinking and storytelling skills
• Ability to work effectively in a remote environment
• Experience in the financial services industry
• Familiarity with GA4 and advanced analytics tools
• Experience in executing events and webinars
• Experience in optimizing lead scoring and qualification frameworks
• Experience in developing customer segmentation strategies