Lead Product Manager - Marketplace

Apartment List is on a mission to help every renter find a home they love at the value they deserve. They are seeking a Lead Product Manager to own renter conversion and marketplace monetization efforts, focusing on improving key metrics like conversion rate and Revenue Per User through experimentation and cross-functional collaboration.

Responsibilities:

• Own the core conversion experience from initial property interest through to lease signing, building experiences that inspire intent, trust, and action
• Develop and rigorously test innovative strategies designed to dramatically increase lead-to-tour and lead-to-lease conversion rates. This includes meticulous crafting and optimizing strategies for personalized recommendations, tour scheduling, communication tools, and incentives that move renters down the funnel
• Lead experiments on messaging, and in-product nudges to drive key transactional actions and optimize conversion metrics
• Collaborate, guide, and strategize with the Sales and Partner Success teams on priorities to improve lead quality, partner satisfaction, and our pay-for-performance business model
• Use data to prioritize opportunities, size impact, and track performance across the monetization funnel
• Build prototypes and run experiments with your triad partners (design + engineering + analytics) to validate and ship quickly
• Use quantitative data to identify opportunities and qualitative data to validate and size opportunities
• Deliver measurable outcomes against conversion rate, lease signings, and Revenue Per User (RPU) KPIs

Requirements:

• 5+ years of experience in product management, ideally with a focus on marketplace dynamics, conversion optimization, monetization, and transactional funnels
• Self-starter, someone who doesn't wait for someone to tell them what to do
• You've driven measurable impact through experimentation, testing, and iteration across bottom-of-funnel conversion surfaces
• You can write basic SQL queries pull your own data to guide decisions
• You can create Figma mocks or prototypes to move ideas forward without waiting on others
• You're energized by ambiguity, motivated by revenue outcomes, and biased toward action
• You balance creative intuition with data-driven thinking, and know when to try scrappy vs. scale
• You thrive in fast-paced environments and collaborate fluidly with marketing, design, engineering, sales, and analytics
• Experience optimizing conversion events within a two-sided marketplace is a big plus