Marketing Strategy Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. As a strategic partner to the CMO and marketing leadership, this role will drive innovation and growth by facilitating strategic planning, ensuring alignment, and driving operational excellence.

Responsibilities:

• Lead development of marketing strategy and translate company goals into actionable, measurable plans
• Partner with the CMO and marketing leaders to shape org-wide priorities, including budget, resourcing, and long-range planning
• Drive cross-functional alignment across product, sales, and other teams to ensure marketing initiatives support shared business objectives
• Oversee planning and execution of key marketing programs, ensuring clear metrics, timelines, and effective collaboration
• Deliver data-driven insights and reporting to inform leadership decisions and continuously optimize marketing strategy
• Streamline processes and implement frameworks that improve decision-making, operational efficiency, and resource allocation

Requirements:

• 10+ years of experience as a marketing operator, in marketing strategy and/or business operations
• Strong leadership presence and demonstrated experience to work cross-functionally and influence without direct authority, managing multiple high-priority initiatives simultaneously
• Exceptional verbal and written communication skills to effectively convey complex information to executive and senior leadership
• Proven ability to balance strategic thinking with operational execution
• Strong analytical skills; translating complex data (via data dashboards and Google Sheets/Excel reporting) into compelling narratives and actionable insights
• Strong workshop and meeting facilitation
• Productivity & workflow management tooling (e.g. Asana, Jira)
• Experience in a B2B SaaS company
• Prior experience and proficiency in using Figma and FigJam
• Experience in consulting in the tech industry