Manager, SEO/AEO (International Markets)

Risepoint is an education technology company that provides support and expertise to universities and colleges. The Manager, SEO/AEO (International Markets) will lead SEO and AEO initiatives to enhance organic growth for international university partners, focusing on website optimization, content auditing, and technical SEO execution.

Responsibilities:

• Oversee planning and day-to-day execution of SEO and AEO initiatives across international partner websites, ensuring alignment with enterprise strategy and priorities
• Lead and execute SEO and AEO tasks for new website and program launches, including sitemap creation, keyword research, pre-launch audits, launch readiness checklists, technical validation, and post-launch performance monitoring
• Audit and evaluate existing content to identify optimization opportunities, refresh or pruning needs, and content gaps. Partner with Content teams to inform creation of new content that builds authoritative topic clusters and improves organic visibility and performance
• Implement optimization tactics for AI overviews, generative engines, and answer-focused search experiences, including structured data, entity optimization, and content enhancements
• Lead technical SEO analysis and implementation including site architecture, crawlability, indexation, Core Web Vitals, schema markup, and CMS/DXP best practices in partnership with MarTech and UX teams
• Analyze organic performance trends, diagnose issues and opportunities, and communicate insights to internal stakeholders
• Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated optimization strategies that drive discoverability, engagement, and conversion

Requirements:

• A minimum of 5-7 years of experience in organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility
• Hands-on experience with international SEO, including geo-targeting, hreflang implementation, and performance considerations for global or region-specific websites
• Strong analytical capability, with experience translating performance data into prioritized, actionable SEO recommendations
• Excellent communication and presentation skills, with the ability to collaborate effectively and present insights to cross-functional and senior stakeholders
• Demonstrated experience using AI to improve SEO operations, including automating research, analysis, and reporting workflows
• Experience supporting Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) initiatives in evolving search environments
• Experience working in higher education, or similarly complex, multi-brand ecosystems