Senior Manager, Lifecycle Marketing

SimplePractice is dedicated to improving access to quality care for health and wellness clinicians through innovative software solutions. The Senior Manager, Lifecycle Marketing will lead a team focused on driving activation and lead nurturing, managing the conversion funnel from lead capture to paid subscriptions.

Responsibilities:

• Drive the Full Activation Strategy: Own the end-to-end journey from initial lead capture (gated content, expired trials, winbacks) to trial sign-up, and through to successful paid conversion
• AI & Automation Integration: Identify and implement AI-driven solutions to automate complex workflows, optimize send times, and personalize content at scale within our lifecycle tools
• Manage & Develop Talent: Lead a team of Lifecycle Marketing Professionals, mentor them in campaign strategy, and oversee their professional growth and output
• Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing teams to align on product milestones, brand voice, and technical data requirements
• Omnichannel Execution: Design and optimize personalized, event-triggered journeys across Email, SMS, Push, and in-product experiences to influence behavior and increase LTV
• Onboarding Optimization: Use data to identify friction points in the trial phase and deploy targeted interventions to improve the trial-to-paid conversion rate
• Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency
• Performance Analysis: Keep stakeholders aligned on activation health, providing regular reporting on conversion metrics and the impact of lifecycle programs

Requirements:

• 8+ years in Lifecycle Marketing: Extensive experience in nurturing leads and managing complex customer journeys, specifically within a SaaS or subscription environment
• Proven People Leader: Experience managing Lifecycle Marketing Professionals. You know how to delegate effectively while maintaining high standards
• AI Forward-Thinking: Proven experience or a strong vision for using AI/ML to enhance lifecycle marketing (e.g., predictive modeling for churn, automated copy testing, or audience propensity scoring)
• Tech Stack Proficiency: Expert-level experience with Iterable and/or Braze (or equivalent) for orchestration, and Appcues (or equivalent) for in-product onboarding and feature adoption
• Activation Specialist: You have a deep understanding of the psychology behind 'Trial-to-Paid' conversion and know how to use behavioral triggers to drive action
• Strategic & Tactical Balance: You can architect a 6-month activation roadmap but are also comfortable diving into the tools to help your team troubleshoot a complex workflow
• Data-Driven: Highly analytical with the ability to synthesize insights from various campaigns to influence broader business strategy
• Excellent Communicator: Strong interpersonal skills to drive collaboration across Creative, Product, and Ops teams without the need for a Sales intermediary