Develop and own product marketing strategy aligned with corporate objectives and market opportunities
Lead competitive intelligence initiatives to inform product roadmap, pricing, and positioning
Partner with executives to define market segmentation, target profiles, personas, and value propositions
Present strategic recommendations and market insights to executive leadership and key stakeholders
Build deep customer insights through research programs to drive customer-centric positioning and messaging
Design and execute integrated launch strategies that drive measurable customer acquisition and revenue growth
Architect go-to-market frameworks that maximize adoption and revenue expansion
Develop data-driven sales enablement materials, including competitive battle cards and value calculators
Establish KPIs to measure strategy effectiveness and optimize marketing ROI
Lead customer research to inform product strategy and messaging
Build and scale a high-performing Product Marketing team
Develop team capabilities through coaching and performance frameworks
Drive cross-functional collaboration across Product, Sales, Marketing, and executive leadership

10+ years of progressive marketing experience, including strategic leadership in B2B technology or SaaS
Proven track record of developing strategies that drive measurable business outcomes (revenue growth, market share, customer acquisition)
Strong strategic thinker with the ability to translate market insights into actionable business strategies
Executive presence and strong communication skills, with the ability to influence senior leadership
Experience building and leading high-performing teams in fast-paced, multi-product environments
Data-driven mindset with strong analytical capabilities
Background in Commercial Real Estate, Proptech, or professional services is a plus

competitive compensation
incentive and bonus plans
total rewards package prioritizing mental, physical, and financial well-being
mentorship from the best and brightest in CRE
access to Altus Intelligence Academy with over 150,000 hours of learning content
flexible work model that aligns work location to needs of the work

Director, Product Marketing

Key skills