Senior Digital Marketing Manager

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data. As a Senior Digital Marketing Manager for the Equity Management business unit, you will develop and execute comprehensive digital strategies to grow brand awareness and drive customer acquisition while collaborating with cross-functional teams.

Responsibilities:

• Own and manage the digital marketing strategy and budget for the Equity Management business unit, making strategic investment decisions to maximize ROI
• Analyze digital performance metrics, providing regular reports and insights to stakeholders, as well as educating stakeholders on best practices, emerging trends, and opportunities
• Be the cross-functional lead and main point of contact for digital within the Equity Management BU, proactively collaborating with senior leaders in Marketing, Product, Sales, Customer Success, and other Departments
• Develop and manage relationships with external vendors, agencies, and technology partners to extend capabilities and drive results
• Lead competitive digital intelligence efforts, monitoring how competitors position themselves and identifying opportunities for differentiation
• Develop comprehensive digital marketing strategies that align with business unit objectives and address the unique needs of equity management buyers
• Design integrated, multi-touch campaigns that guide prospects through complex buyer journeys, from awareness through advocacy
• Partner with product marketing to translate technical equity management features and compliance requirements into compelling digital content and messaging
• Collaborate with both BU-assigned paid media specialists and shared web, SEO, and social media teams on campaign strategy, execution, optimization, and reporting— providing strategic direction and ensuring alignment with business objectives
• Work with shared service digital team to incorporate website optimization efforts specific to equity management audiences to enhance user experience, increase conversion rates, and support SEO goals
• Identify, evaluate, and test new digital channels and tactics to reach hard-to-access finance, legal, and HR audiences
• Develop and execute account-based marketing (ABM) strategies for high-value enterprise prospects in coordination with sales leadership
• Stay current on industry trends, emerging digital marketing technologies, and equity management market dynamics to maintain competitive edge and educate stakeholders
• Analyze digital performance metrics and provide regular reports with strategic insights and recommendations to senior stakeholders and executive leadership
• Work with RevOps to ensure accurate lead routing, attribution, and performance management that clearly demonstrate digital marketing ROI and contribution to pipeline and revenue
• Be accountable for achieving specific digital MQL, pipeline, and booking goals aligned with broader business unit and company objectives
• Lead the overarching A/B testing strategy for the Business Unit, using insights to drive continuous improvement and inform broader marketing strategies
• Conduct post-campaign analysis to identify learnings and optimize future investments

Requirements:

• 7-10+ years of experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, with at least 3 years in senior/lead capacity, particularly for software/technology businesses
• Extensive experience in digital strategy development and execution across paid and organic channels, with a focus on Google, LinkedIn and Meta, including social media, SEO, paid search, PPL, OOH, display, and programmatic
• Deep experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms including hands-on optimization, strategic configuration, and reporting
• Highly proficient in demand generation and campaign analysis, reporting, and data-driven decision-making with ability to present complex data insights to executive audiences
• Experience managing agency relationships and vendor partnerships to drive business outcomes
• Experience working with PE-backed companies or in high-growth SaaS environments with lean, matrixed teams
• Domain knowledge in financial software, equity compensation, cap table management, stock administration, or HR/finance technology
• Project management experience across platforms like Wrike, Asana, Trello, Monday, Basecamp, etc
• Advanced experience with ABM and data platforms like Clearbit, 6sense, ZoomInfo, or Demandbase
• Experience with digital marketing in competitive landscapes requiring strategic positioning and differentiation