Lead Product Marketing Manager

Group O is seeking an experienced Lead Product Marketing Manager to support their client, DIRECTV, in driving the end-to-end implementation of new consumer products, promotions, offers, and rate changes. This role requires a strong blend of technical prowess, business acumen, and cross-functional leadership to translate complex product and system requirements into actionable plans for various teams.

Responsibilities:

• Lead the consumer lifecycle implementation of new DIRECTV products, promotions, offers, and pricing updates
• Define and configure more than 200 offer variables for each new offer using the Final Marketing Checklist
• Drive the development of system capabilities required to support rating, billing, and promotional logic across multiple platforms
• Serve as the primary liaison across Strategy, IT, Engineering, Customer Care/Sales Ops, Legal, and GTM teams to ensure alignment on requirements and execution
• Break down business needs into precise technical requirements for IT and technical partners
• Guide features from concept through design, development, testing, and launch
• Manage cross-functional project teams through requirements gathering, development, implementation, validation, and launch
• Marketing requirements documentation to technical documentation and vice versa
• Deliver standard project management documentation including implementation plans, schedules, risk assessments, issues logs, and meeting minutes
• Provide weekly leadership readouts on project status, risks, and milestones
• Actively participate in quarterly PI Planning and Agile ceremonies
• Act as a subject matter expert on DIRECTV and U-verse programming, products, packaging, billing, and ordering systems
• Offer consultative guidance to marketing partners to identify solutions that meet business objectives
• Monitor product performance and provide ongoing management recommendations to support financial goals
• Foster strong relationships with internal and external stakeholders to drive operational success
• Collaborate with Sales Operations and Marketing teams to develop channel enablement and service delivery plans

Requirements:

• Proven experience in product marketing, product management, or offer execution within telecom, media, or a similar consumer subscription business
• DIRECTV and/or U-verse billing or ordering experience
• Experience working in an Agile environment, Scrum, GIRA, Amdox, and product lifecycle management
• Demonstrated ability to lead cross-functional initiatives impacting multiple organizational units
• Strong analytical skills with the ability to translate business requirements into technical documentation
• Working knowledge of systems such as C3, STMS, Enabler, OMS, Online, Salesforce, and front-end ordering platforms
• Broad understanding of consumer video and entertainment product portfolios