Regional Marketing Manager

dbt Labs is the pioneer of analytics engineering, helping data teams transform raw data into reliable, actionable insights. As the Regional Marketing Manager, you will lead the strategy and execution of regional marketing programs that drive pipeline creation and revenue growth across the United States, partnering closely with sales leaders and cross-functional marketing teams.

Responsibilities:

• Own regional pipeline generation — Plan and execute marketing programs that directly contribute to pipeline creation and revenue growth across the region
• Execute integrated campaigns — Deliver multi-channel programs including in-person events, executive engagements, virtual experiences, email campaigns, and ABM initiatives
• Drive sales and marketing alignment — Partner with regional sales teams and cross-functional marketing stakeholders to ensure programs are aligned to territory priorities and pipeline goals
• Accelerate deal velocity — Support late-stage opportunities through targeted programs, executive engagement, and high-impact regional activations
• Leverage data to optimize performance — Track, analyze, and report on program effectiveness, continuously improving ROI and scaling what works
• Ensure strong follow-through — Collaborate with sales teams to drive timely follow-up and conversion from marketing-sourced and influenced programs
• Manage regional planning and execution — Own timelines, workflows, and deliverables across tools like Asana and Notion to ensure seamless execution
• Represent dbt Labs in-market — Travel to key events and customer engagements to build relationships, strengthen brand presence, and uncover new opportunities

Requirements:

• 3+ years of B2B SaaS marketing experience, preferably in regional or field marketing roles
• Proven ability to drive pipeline through events, campaigns, and integrated marketing programs
• Experience partnering closely with sales teams to align on targets and deliver measurable outcomes
• Strong project management skills with the ability to manage multiple programs simultaneously
• Experience with marketing automation (e.g., HubSpot), CRM systems (e.g., Salesforce), and event platforms
• A data-driven mindset with the ability to analyze performance and optimize programs
• Experience working in a remote, distributed team environment
• Willingness to travel regularly (approximately monthly)
• Experience supporting regional sales teams in high-growth SaaS environments
• ABM or vertical marketing experience
• Experience building campaigns for executive audiences
• Familiarity with data, analytics, or developer-focused products