Sr. Product Marketing Manager

Enable is the leading rebate and pricing management platform helping businesses optimize trading programs and drive profitable growth. We’re seeking a dynamic and strategic Senior Product Marketing Manager to help us bring our price management and execution engine product line to market and drive customer adoption.

Responsibilities:

• Develop comprehensive go-to-market plans for Enable’s price management and execution engine product line, focusing on positioning, messaging, and differentiation
• Conduct competitive analysis and market research to understand the pricing solutions landscape, identifying gaps and opportunities to influence product strategy
• Collaborate with product, sales, and customer success teams to create compelling product narratives and enablement materials tailored to the Enable’s pricing solutions
• Drive strategies to engage key industry verticals and increase market penetration for pricing solutions
• Lead customer and prospect interviews to gather voice-of-customer insights related to pricing challenges and needs
• Own the end-to-end process for product launches and commercialization of pricing product lines, coordinating with cross-functional teams to ensure success
• Collaborate with product marketing peers to develop holistic messaging that supports the broader commercial optimization vision and GTM strategy for pricing
• Advocate for customer and market needs within the product development process, influencing roadmap prioritization based on insights from market research and customer feedback
• Track and analyze the effectiveness of go-to-market strategies through key performance indicators (KPIs), using insights to optimize future initiatives
• Present insights, updates, and strategic recommendations to senior leadership to ensure alignment on pricing strategy and roadmap priorities

Requirements:

• Bachelor's degree in Marketing, Business, Economics, or a related field
• 5+ years of experience in product marketing, preferably within B2B SaaS, pricing software solutions, or commercial optimization platforms
• Demonstrated experience leading go-to-market strategies and product launches for complex software products
• Proven ability to work autonomously in a distributed, remote environment, demonstrating self-motivation and effective time management
• Hands-on experience with product marketing technologies (e.g., Salesforce, HubSpot, Marketo) and familiarity with pricing solutions, ERPs, and CRMs
• Strong background in competitive analysis, market research, and customer insights, with the ability to influence roadmap prioritization and product strategy
• Technical expertise to translate complex product details into clear, compelling messages for both internal and external audiences
• Excellent communication and collaboration skills, with experience working cross-functionally and presenting to senior leadership