Social Media Marketing Specialist

AlignityX is seeking a creative, organized, and proactive Social Media Specialist to support their social media and promotional needs. The role involves developing engaging content, managing a content calendar, and promoting company events across various platforms.

Responsibilities:

• Develop, write, and design engaging social media content for our primary channels: Instagram, Facebook, and LinkedIn
• Create and maintain a social media content calendar and posting schedule for all supported organizations
• Coordinate and execute timely posts to maximize reach and engagement
• Leverage social media to promote company events, webinars, and special initiatives
• Identify and pursue opportunities for public relations (PR), including media outreach and partnerships to enhance brand visibility
• Collaborate with internal teams and partners to ensure messaging consistency and alignment with organizational goals
• Monitor social media analytics and report on campaign performance, adjusting strategies as needed
• Stay current on social media trends and best practices to continually improve content and engagement

Requirements:

• Proven experience in social media marketing, content creation, and campaign management
• Strong writing, editing, and visual design skills
• Familiarity with Instagram, Facebook, and LinkedIn platforms and their analytics tools
• Experience creating and managing content calendars and posting schedules
• Ability to work independently and manage multiple priorities across organizations
• Excellent communication and collaboration skills
• Comfortable sharing ideas
• Experience with event promotion and public relations is a plus