Influencer Marketing Manager

Mia Aesthetics is a leading plastic surgery brand dedicated to making high-quality procedures accessible to all. The Influencer Marketing Manager will develop and oversee the influencer program, managing everything from strategy and outreach to campaign execution and performance reporting.

Responsibilities:

• Designs the influencer marketing strategy, program structure, and operating cadence (always-on + campaign-based)
• Builds the influencer pipeline process: discovery / vetting / outreach / negotiation / contracting / content planning / posting / reporting
• Defines creator tiers, offer structures, content packages, and pricing benchmarks
• Establishes program guidelines, brand voice, creative guardrails, and approval workflows
• Researches, identifies, and qualifies influencers across platforms (Instagram, TikTok, YouTube, etc.) aligned with aesthetic interests and target audiences
• Evaluates creators on audience quality, engagement, geography, brand fit, content style, and reputational risk
• Maintains a database/CRM of creators, rates, performance history, and communication status
• Leads outreach and relationship-building with creators and talent managers/agencies
• Negotiates deliverables, usage rights, exclusivity, whitelisting/paid amplification, FTC disclosures, timelines, and compensation
• Coordinates contracting and ensure deliverables and terms are clear and enforceable
• Translates marketing goals into creator briefs, content concepts, and posting schedules
• Manages content review, revisions, approvals, and publishing coordination
• Coordinates with internal teams (brand, paid media, social, compliance, clinic/location teams) to ensure smooth execution
• Manages product/service logistics, appointments, travel expectations (if applicable), and creator experience (white glove coordination)
• Tracks performance against KPIs: reach, engagement, clicks, leads, booked consults, CPA/CPL, and ROI
• Builds reporting dashboards and post-campaign readouts with insights and next-step recommendations
• Runs tests (creator tiers, angles, offers, hooks, formats) and optimize based on results
• Ensures all influencer content follows FTC disclosure rules and internal guidelines
• Partners with legal/compliance on claims language, before/after content standards, and patient privacy considerations
• Vets creators for brand safety, reputational risk, and content history
• Leads and develops Marketing Team to achieve company goals and objectives in a fast-paced environment

Requirements:

• 3–6+ years in influencer marketing, creator partnerships, or social performance marketing (agency or in-house)
• Bachelor's degree in marketing, Communications, or a related field
• Proven experience building or scaling an influencer program end-to-end
• Experience in plastic surgery, aesthetics, beauty, wellness, or regulated consumer marketing
• Familiarity with FTC guidelines, content usage rights, whitelisting, and paid amplification
• Experience managing budgets and forecasting performance outcomes
• Comfort collaborating with clinicians/medical teams and multi-location stakeholders
• Highly organized, proactive, and comfortable with ambiguity (building from zero)
• Excellent communicator with a polished relationship-first approach
• Strong negotiation skills with creators and agencies; comfortable handling contracts and rights discussions
• Strong creative instincts (knows what content will perform on TikTok/IG)
• High judgment around brand safety and sensitive topics
• Ownership mindset: treats influencer as a measurable growth channel, not just 'social'
• Operationally strong: can build process, manage multiple campaigns, and hit deadlines consistently
• Data-driven: able to report on performance and optimize based on metrics
• Prolonged periods of sitting at a desk, working on a computer and answering multiple phone calls per day
• Must be able to lift up to 10-20 pounds at times
• Up to 30% Travel