Performance Marketing Manager

SalaryGuide is a marketing-focused career platform seeking a Performance Marketing Manager to lead performance marketing campaigns across various platforms. The role involves managing budgets, testing new channels, and reporting on campaign performance while collaborating with creative teams.

Responsibilities:

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms
• Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities
• Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI
• Manage budgets, pacing, and forecasts across multiple campaigns and channels
• Partner with creative and brand teams to brief and refine ad assets tailored to each platform
• Report on campaign performance, channel mix, and learnings to cross-functional stakeholders
• Stay ahead of trends in performance marketing and identify new opportunities for growth

Requirements:

• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)
• Proven track record of scaling campaigns and optimizing CAC/LTV
• Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)
• Strong communication skills with the ability to translate performance insights into business impact
• Curiosity and adaptability — eager to experiment with new channels and approaches
• Experience in insurance, fintech, or another high-consideration category is a plus