National Sales Account Manager - Unwired

The E.W. Scripps Company is seeking a strategic Unwired Account Executive to drive revenue growth across their media portfolio. The role involves managing unwired accounts, cultivating client relationships, and optimizing sales strategies for advertising revenue across various platforms.

Responsibilities:

• Manage accounts in multiple markets with various unwired agencies
• Leverage Scripps’ established processes to streamline unwired business operations, ensuring efficient collaboration between seller and buyers
• Submit weekly clearance reports to buyers in order to manage client expectations throughout campaigns
• Identify, develop, and grow unwired revenue through leveraging relationships with unwired agencies and advertisers
• Engage and adapt to working in unwired agency buy/sell platforms to streamline the linear programmatic way of buying
• Work with unwired advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends
• Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals
• Negotiate advertising rates with new and existing national accounts to maximize share of revenue
• Cross sell digital & CTV inventories to generate incremental revenue
• Prepare and present marketing proposals utilizing qualitative and quantitative research
• Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations
• Perform other duties as needed or assigned by sales management

Requirements:

• BS/BA in related discipline preferred or equivalent years of work experience
• Generally, 3+ years of experience in related field preferred
• Established relationships with unwired agencies strongly preferred
• A strong understanding of television and national advertising trends is desired
• Expert knowledge of all facets of television sales and marketing
• An understanding of CTV and digital sales encouraged and highly desirable
• Effectively manage a sales pipeline by engaging national accounts and agencies promoting Scripps broadcast, digital, and CTV portfolio and supporting Scripps go to market strategies
• Strong negotiation skills
• Strong interpersonal communication skills
• Strong presentation skills
• Highly organized and able to manage high volume accounts
• Excellent analytical skills
• Proficient in Microsoft Office applications
• Proficient in Wide Orbit Traffic and Wide Orbit Media Sales Preferred