Senior Manager, Technology Partner Marketing

Vertex Inc. is a global leader in technology solutions, and they are seeking a Senior Manager of Technology Partner Marketing. This role is responsible for driving co-marketing strategies with technology partners, overseeing joint go-to-market planning, and leading a team to maximize campaign effectiveness and support localization initiatives.

Responsibilities:

• Define and lead co-marketing strategies for technology partners, aligning with global demand and sales priorities
• Focus on priority technology partners, with scalable motions for secondary as needed
• Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs
• Translate corporate and solution messaging into partner-ready narratives and 'better together' plays
• Develop and maintain 1:1 relationships with key marketers for priority partners
• Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs
• Ensure campaigns are executed on time and deliver measurable pipeline impact
• Lead, mentor, and manage Partner Marketers aligned to technology partner ecosystems, building repeatable frameworks, playbooks, and templates for partner co-marketing execution
• Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions
• Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)
• Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time
• Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs

Requirements:

• Proven experience leading global partner marketing strategies for technology partners
• Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars)
• Strong ability to translate demand strategy/plans into joint partner-ready plays
• Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops
• Skilled communicator, comfortable influencing partner executives and internal stakeholders
• Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking
• Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization
• Strong analytical skills to identify high-performing plays and recommend scalable best practices
• Experience driving the adoption of new processes, tools, and workflows across global teams
• Bachelor's degree required
• advanced degree in marketing, business, or related field