Senior Marketing Manager Integrated Evidence-Based Solutions

Certara accelerates the potential of bringing medicines to market using biosimulation software and services. The Senior Marketing Manager will lead marketing strategy and execution for integrated evidence-based solutions, partnering with scientists and commercial teams to drive impactful outcomes across the therapeutic development lifecycle.

Responsibilities:

• Define clear, differentiated value propositions for key buyer personas, with a strong focus on:
• Data science and analytics buyers
• Medical affairs and evidence-generation stakeholders
• Cross-functional decision-makers within life sciences organizations
• Develop messaging and positioning that reflects the use of real-world data streams and real-world evidence to support strategic decision-making
• Analyze competitive and alternative offerings in the market, including key players across products and services, and develop strategies to effectively position Certara solutions
• Develop market segmentation strategies and ideal customer profiles aligned to evidence-based solutions and services
• Support marketing and go-to-market (GTM) strategy development and execution for both existing offerings and new product or service introductions
• Lead the planning and execution of impactful, multi-channel marketing campaigns aligned to GTM objectives
• Partner closely with sales, commercial, and cross-functional stakeholders on service and product launches
• Track, analyze, and report on key marketing performance metrics, including lead generation and funnel conversion
• Serve as an advocate for the voice of the customer to inform campaign development and optimization
• Continuously assess results and optimize campaigns to maximize impact and conversion
• Select, plan, and support key industry events to strengthen brand presence and thought leadership with target client audiences
• Identify and develop thought leadership platforms that resonate with evidence-based, data-driven buyer communities
• Collaborate with subject matter experts and stakeholders across Certara to create high-quality content (e.g., webinars, blogs, whitepapers, case studies) that influence customers, buyers, industry specialists, and analysts
• Ensure content reflects evolving trends in real-world data, real-world evidence, and evidence-based decision-making
• Work closely with sales teams to understand selling challenges and buyer objections
• Create and maintain sales enablement tools that support effective positioning and storytelling across the buyer journey
• Support sales training efforts related to new offerings, buyer personas, and value messaging
• Own planning, coordination, and execution of events, ensuring alignment with GTM goals and buyer engagement objectives

Requirements:

• Bachelor's or master's degree in marketing, Communications, Life Sciences, or a related field (master's degree preferred)
• 5+ years of experience in services or solutions marketing
• Strong preference for experience in pharmaceutical, biotech, CRO, consulting, or life sciences organizations
• Demonstrated experience marketing to data science, medical affairs, or evidence-generation buyers
• Familiarity with real-world data sources, data streams, and evidence-based solutions
• Experience supporting new product or service introductions
• Strong understanding of life sciences products and services landscape and key market players
• Excellent written and verbal communication skills
• Ability to work independently with minimal supervision in a fast-paced environment
• Proven ability to build strong relationships with internal stakeholders
• Strong technical skills, including Microsoft Excel, PowerPoint, WordPress, and marketing analytics tools
• Has experience with or strong knowledge of pharmaceutical consulting, evidence generation, and the drug development lifecycle
• Is data-driven and comfortable analyzing performance metrics, dashboards, and lead funnel conversion
• Demonstrates strong project management skills with exceptional attention to detail
• Is curious, innovative, analytical, and comfortable navigating complexity
• Adapts well to change and thrives in a dynamic, growth-oriented environment
• Brings a collaborative mindset and a high level of ownership