Certara accelerates the potential of bringing medicines to market using biosimulation software and services. The Senior Marketing Manager will lead marketing strategy and execution for integrated evidence-based solutions, partnering with scientists and commercial teams to drive impactful outcomes across the therapeutic development lifecycle.
Responsibilities:
- Define clear, differentiated value propositions for key buyer personas, with a strong focus on:
- Data science and analytics buyers
- Medical affairs and evidence-generation stakeholders
- Cross-functional decision-makers within life sciences organizations
- Develop messaging and positioning that reflects the use of real-world data streams and real-world evidence to support strategic decision-making
- Analyze competitive and alternative offerings in the market, including key players across products and services, and develop strategies to effectively position Certara solutions
- Develop market segmentation strategies and ideal customer profiles aligned to evidence-based solutions and services
- Support marketing and go-to-market (GTM) strategy development and execution for both existing offerings and new product or service introductions
- Lead the planning and execution of impactful, multi-channel marketing campaigns aligned to GTM objectives
- Partner closely with sales, commercial, and cross-functional stakeholders on service and product launches
- Track, analyze, and report on key marketing performance metrics, including lead generation and funnel conversion
- Serve as an advocate for the voice of the customer to inform campaign development and optimization
- Continuously assess results and optimize campaigns to maximize impact and conversion
- Select, plan, and support key industry events to strengthen brand presence and thought leadership with target client audiences
- Identify and develop thought leadership platforms that resonate with evidence-based, data-driven buyer communities
- Collaborate with subject matter experts and stakeholders across Certara to create high-quality content (e.g., webinars, blogs, whitepapers, case studies) that influence customers, buyers, industry specialists, and analysts
- Ensure content reflects evolving trends in real-world data, real-world evidence, and evidence-based decision-making
- Work closely with sales teams to understand selling challenges and buyer objections
- Create and maintain sales enablement tools that support effective positioning and storytelling across the buyer journey
- Support sales training efforts related to new offerings, buyer personas, and value messaging
- Own planning, coordination, and execution of events, ensuring alignment with GTM goals and buyer engagement objectives
Requirements:
- Bachelor's or master's degree in marketing, Communications, Life Sciences, or a related field (master's degree preferred)
- 5+ years of experience in services or solutions marketing
- Strong preference for experience in pharmaceutical, biotech, CRO, consulting, or life sciences organizations
- Demonstrated experience marketing to data science, medical affairs, or evidence-generation buyers
- Familiarity with real-world data sources, data streams, and evidence-based solutions
- Experience supporting new product or service introductions
- Strong understanding of life sciences products and services landscape and key market players
- Excellent written and verbal communication skills
- Ability to work independently with minimal supervision in a fast-paced environment
- Proven ability to build strong relationships with internal stakeholders
- Strong technical skills, including Microsoft Excel, PowerPoint, WordPress, and marketing analytics tools
- Has experience with or strong knowledge of pharmaceutical consulting, evidence generation, and the drug development lifecycle
- Is data-driven and comfortable analyzing performance metrics, dashboards, and lead funnel conversion
- Demonstrates strong project management skills with exceptional attention to detail
- Is curious, innovative, analytical, and comfortable navigating complexity
- Adapts well to change and thrives in a dynamic, growth-oriented environment
- Brings a collaborative mindset and a high level of ownership