Senior CRM & Email Marketing Manager

GotPhoto is dedicated to making photographers’ lives easier and more efficient through their e-commerce solutions. They are seeking a Senior Email & CRM Marketing Manager to transform cold databases into sales-ready opportunities by designing automated journeys and managing strategic campaigns.

Responsibilities:

• Design automated "Sales-Ready" journeys that educate new leads and overcome objections to accelerate the closing process
• Audit our existing database of cold/dormant leads and build high-impact re-engagement tracks to bring them back into the sales cycle
• Tailor the journey based on how a lead entered the system (e.g., Webinar vs. Whitepaper) to ensure the follow-up feels relevant and urgent
• Constantly iterate on CTAs, landing pages, and email hooks with a singular focus: increasing the lead-to-customer conversion rate
• Identify where users are dropping off in the funnel and build targeted re-engagement or win-back plays
• Define the triggers that signal a lead is ready for sales (behavioral and firmographic) and ensure the handoff is seamless
• Oversee the "logic" of our data - ensuring we are collecting the right info to fuel your campaigns and maintaining high standards for GDPR and deliverability
• Identify the "missing links" in our lead data and implement enrichment strategies (and AI tools) to provide Sales with the context they need to win
• Lead the creative and strategic direction for one-off pushes, newsletters, seasonal campaigns and automated nurture tracks
• Use AI to scale personalized messaging, ensuring every lead feels like they are having a 1:1 conversation with us
• Report on funnel velocity, conversion rates per source, and the direct impact of CRM efforts on new customer business

Requirements:

• 5+ years of experience in the field
• Power user of HubSpot who can build complex workflows, custom views, and reports
• Ability to define strategy and also enjoy building in HubSpot
• Sales-minded marketer who understands the goal is revenue, not just engagement
• Experience using AI to work faster and smarter, including drafting copy variations and analyzing lead behavior patterns
• Ability to collaborate with technical partners and other functions in the organization to create relevant content