Senior Product Marketing Manager

Salesloft is a company focused on transforming enterprise revenue through AI and real signals. The Senior Product Marketing Manager will be pivotal in shaping the go-to-market messaging and positioning of the Sales Engagement Platform, enabling the sales team to effectively compete in the market.

Responsibilities:

• Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends
• Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
• Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc
• Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs
• Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products
• Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions
• Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market
• Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision
• Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace
• Develop product positioning and value propositions aligned to our key target audiences
• Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights
• Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning)
• Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc
• Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs
• Contribute thought leadership content pushing the boundaries of best practices in the industry
• Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization
• Immerse yourself in the world of sales becoming a domain expert

Requirements:

• 4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company
• Strong experience developing and executing impactful go-to-market strategies
• Experience analyzing and developing a strong point-of-view on market categories required
• Experience presenting to both internal audiences and customers
• Collaborative mentality by prioritizing ‘we' and not focusing on ‘me'
• Superb analytical skills in gathering information from various sources and teasing out the 'so-what' and effectively communicating differentiated positioning to our teams
• High level of empathy - it's important for our product marketers to be a good person to their marketing peers, internal partners, and customers
• Experience with sales or marketing technology applications is strongly preferred
• BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred
• MBA is a plus!
• RevTech experience is a plus!