Salesloft is a company focused on transforming enterprise revenue through AI and real signals. The Senior Product Marketing Manager will be pivotal in shaping the go-to-market messaging and positioning of the Sales Engagement Platform, enabling the sales team to effectively compete in the market.
Responsibilities:
- Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends
- Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development
- Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc
- Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs
- Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products
- Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions
- Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market
- Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision
- Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace
- Develop product positioning and value propositions aligned to our key target audiences
- Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights
- Serve as the voice of the customer to the rest of the product team and company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning)
- Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc
- Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs
- Contribute thought leadership content pushing the boundaries of best practices in the industry
- Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization
- Immerse yourself in the world of sales becoming a domain expert
Requirements:
- 4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company
- Strong experience developing and executing impactful go-to-market strategies
- Experience analyzing and developing a strong point-of-view on market categories required
- Experience presenting to both internal audiences and customers
- Collaborative mentality by prioritizing ‘we' and not focusing on ‘me'
- Superb analytical skills in gathering information from various sources and teasing out the 'so-what' and effectively communicating differentiated positioning to our teams
- High level of empathy - it's important for our product marketers to be a good person to their marketing peers, internal partners, and customers
- Experience with sales or marketing technology applications is strongly preferred
- BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred
- MBA is a plus!
- RevTech experience is a plus!