Paid Digital Media & Digital Marketing Manager

Dr. Tavel Optical Group is seeking a Paid Digital Media/Digital Marketing Manager who will lead the strategy and execution for paid digital media across various platforms. The role involves optimizing campaigns, developing analytics, and enhancing patient loyalty communication programs to create impactful digital media campaigns.

Responsibilities:

• Launch, manage, and optimize paid search, display, and social campaigns
• Plan and execute targeted programmatic campaigns that go beyond impressions to real impact
• Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert
• Create full journey analytics analysis, monitor KPIs, create dashboards, and give honest feedback about what’s working
• Develop strategy and collaborate on execution of patient email and text marketing
• Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI
• Partner with creative teams to ensure campaigns succeed
• Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA compliant digital advertising

Requirements:

• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
• Experience planning or executing OTT/CTV and digital streaming audio campaigns
• Obsessively analytical. You love data, testing, iterating, and scaling
• Experience building analytics and tracking programs
• Experience building patient loyalty marketing programs
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
• Naturally curious and always learning what's next in the media landscape
• Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory
• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
• Bonus: You've worked with multi-location, healthcare, retail, or regulated industries
• Bigger bonus: You've built performance media campaigns that captured attention AND sparked growth