Marketing Content Specialist

Cotality is a leading company in the property intelligence sector, focused on creating a more efficient and people-centric property industry. They are seeking a Marketing Content Specialist to develop and execute data-driven B2B thought leadership content that resonates with enterprise audiences, helping to establish Cotality as a leader in the property data and technology space.

Responsibilities:

• Create a variety of high-impact content assets, including blogs, web copy, social media posts, video scripts, ad copy, and emails to educate and engage audiences in ways that help our business grow revenue and reputation
• Synthesize data-driven stories for publication based on market trends but built on a variety of sources from across the business
• Optimize content considering SEO, external media opportunities, and web traffic metrics
• Track, measure, and report on content performance to guide strategic improvements
• Collaborate with internal subject matter experts, including sales, account executives, product, and marketing to produce content, provide guidance on best practices, and develop thought leadership materials that showcase Cotality’s data expertise

Requirements:

• Bachelor's degree in English, Marketing, Communications, Business, or a related field
• 2+ years of experience in B2B content marketing, with the ability to manage multiple projects simultaneously and a strong understanding of SEO and content optimization techniques
• Intuitively understand how to translate technical acumen into compelling pieces that can engage everyday people
• Comfortable accurately writing and editing data pieces aimed at an expert audience
• Impeccable written and verbal communication skills with the ability to craft clear and persuasive messaging across media
• Demonstrates an ability to deliver high-quality content on time and within budget
• Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment
• Proven track record in digital production, including CMS knowledge and the use of multimedia and social media elements to enhance content engagement
• Knowledge of Microsoft Office suite, Hubspot, WordPress, and social channels
• Experience working with designers to create compelling data visualization is highly desirable
• Knowledge in the data and technology field with proven experience in data storytelling is highly desirable