Senior Director, Growth Marketing

Transact Campus is an industry leader in integrated technology solutions for various sectors including education and healthcare. They are seeking a Senior Director of Growth Marketing to lead a team focused on demand generation and digital strategies to drive revenue growth in their Healthcare and Higher Education business lines.

Responsibilities:

• Lead, mentor, and develop a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results
• Recruit, hire, and onboard top talent to scale the growth function and elevate marketing execution across the organization
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable outcomes
• Define and own the enterprise ABM strategy across Healthcare and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership
• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression
• Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies
• Continuously refine lead scoring, routing logic, nurture journeys, and handoff processes to increase efficiency and conversion
• Partner with Analytics Manager to oversee HubSpot and the broader martech ecosystem, ensuring optimal use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards
• Oversee always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels
• Implement ongoing A/B testing across messaging, creative, landing pages, and digital pathways to maximize conversion
• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced revenue, CPL, CAC efficiency, and ROI
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with clarity and business acumen
• Champion a culture of experimentation, continuous learning, and data-backed decision-making
• Collaborate with Sales, Product Marketing, and Client Success to develop GTM motions, enablement plans, content strategies, and product launch initiatives
• Help shape industry-specific messaging and positioning rooted in market trends across healthcare, fintech, commerce, credentialing, and higher ed technology
• Drive seamless campaign execution and consistent field alignment across regions, segments, and LOBs

Requirements:

• 15+ years of progressive B2B marketing experience in SaaS, healthcare, higher education, fintech, commerce, or related technology sectors
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams
• Demonstrated success designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement
• Advanced expertise in HubSpot (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and revenue outcomes
• Strong analytical mindset, with the ability to interpret complex data and translate insights into action
• Exceptional storytelling ability, with experience crafting differentiated narratives for enterprise SaaS solutions
• Superior communication skills and a reputation for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders
• Highly organized, decisive leader adept at managing multiple priorities, complex projects, and fast-moving teams
• A growth mindset: curious, innovative, and motivated by continuous improvement and ambitious goals